Physical Product
Hearo is a discreet, next-generation hearing aid designed for Gen Z, seamlessly integrated into earbuds for accessibility and style. The earbuds serve as applicators, chargers, and Bluetooth connectors but lack speakers, ensuring the hearing aid itself remains invisible in the ear canal while amplifying sound like a traditional device.
Empathize
Survey results
How often do you find yourself thinking your volume is probably too loud or hurting your hearing?
Do you currently have hearing protection settings set on your phone?
What information you would like an app to display about your earbuds, other than battery status?
-
Location: "I lose mine a lot."
-
Volume stats: "I don't know what is too much."
Most respondants were interested in learning about their hearing health and how their listening habits are affecting their hearing.
Have you had a doctor administered hearing test before?
How often do you use subtitles when content is in your native language?
Benchmarking
Define
Persona
Task Flow
Ideate
Sketching
Generated sketches focusing on prioritization of actions based on placement of elements.
Lo/Mid-fi Prototype
Sketches refined into mid-fi prototypes on Figma in order to preform user testing.
Test
A/B testing conducted to improve app usability and interface clarity.
Style Guide
Colors inspired by "lo-fi beats" music genre. Clean, simplistic look based on medical and health apps.
Prototype
Gen Z hearing loss is predicted to increase by 67% in 20 years: From 1.5 million in the US to 2.5 million. The leading cause of hearing loss is prolonged noise exposure.
3 in 5 children exceed recommended noise levels every day.
Literature Review
3 hours
40 minutes
Despite the numerous benefits, an average of 17% of those with hearing loss actually wear hearing aids.
$30,000
Increase in annual income.
1.4X
Less likely to fall.
of music a day for gen z, 40 minutes more than any other generation.
42%
Less likely to suffer from moderate depression.
